Findings from the JupiterResearch study on corporate blogging:
- 35 percent of large companies plan to institute corporate Weblogs this
year. Combined with the existing deployed base of 34 percent, nearly 70
percent of all site operators will have implemented corporate blogs by
the end of 2006.
- Only 32 percent of marketing executives said they use corporate Weblogs
to generate WoM around their company's products or services.
- 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.
Oddly, I had just happened upon a statistic that stated that the perecentage of companies using corporate blogs was way less. But certainly the interesting part is that 64 percent of executives spend less than $500,000 on their blogs. This is news to me that one would agree to spend more than $500,000!